30% OFF - Fall Sale

AUTOMATICALLY APPLIES IN CART

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testimonials

“

ASHI in One Word: Authentic.

My first impression upon receiving my ASHI piece was one of admiration. The packaging was thoughtful and reflective of the brand's attention to detail and cultural significance.

The modest yet elegant design made me feel confident and empowered.

- SARAHDOSES
“

Describe ASHI in one word: Elegant 

ASHI is a beautiful mix of modern and traditional pieces. I felt beautiful wearing my country's traditional clothing. It was an amazing feeling knowing that the brand is also standing for a good cause! The quality of the fabric was pristine and I loved the embroidery stitching. 

Quality traditional items at great prices

- MINAHAMIDEH

Jaffa Dreams '25

Based on last season’s Best-Selling “Jaffa Dreams Embroidered Blazer” Zen Collection set, our updated Jasmine '25 Summer Set reinterprets timeless grace for today’s wardrobe.

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40-60% off — clearance

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Zen collection

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fall sale

SAVE AN EXTRA 30%

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Abayas

Introducing our Abaya Collection—refined, open-front silhouettes for everyday wear, effortless as a layering piece and made for imaginative styling.

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Bridal Collection

VEIL SALE - 30% OFF

featured BEST SELLER

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Best sellers!

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Featured Zen Sets on Sale

30% off — limited time

Fall Sale includes these Best Selling Sets, with 30% sale applying automatically at checkout.

  • Nasmah — Summer Modest Set

    $129.00

  • Morning Jasmine '25 — Summer Set

    $129.00

    • We've teamed up with the WFP for a hunger-free world

    We're joining forces with the UN World Food Programme's app, ShareTheMeal, to help feed people in need, empower individuals, foster change, and create a better future.

    Together we have the power to create positive change. Join our fight for a better world. Join us on this meaningful journey.

    Learn More